Many companies and clients wonder what benefits an external email service
provider can offer them, and whether they could just do it in-house
themselves. In this article we will cover the major benefits of using an
email service provider to send and manage email campaigns.
Easily measure the success of your campaigns
If you know who opened your emails, what they clicked on, who bounced and who unsubscribed,
you can start to understand who your audience really is, and what they are
interested in.
For every campaign you send, Origo automatically creates reports that are:
- Easy to understand
- Automatically updated
- Simple to share with other people
Save time
What administrative work? Sending the email might not take too long
(although it may crush your mail systems internally!). It’s dealing
with the results of your campaign that can eat up your time.
-
Subscribe and unsubscribe requests — every time you send a campaign, some people are
likely to want to get off the list. It may only take you a minute or two to deal with,
but if you need to stop what you are doing and switch tasks, it adds up quickly. And
what happens if you miss one and send to that person again?
Origo lets people unsubscribe instantly from any email they receive, and your list is updated automatically.
Dealing with bounced emails — For any given campaign, you might expect up to 10%
of the emails to be bounced back to you. That could be hundreds or thousands of emails
you need to handle somehow.
Are they permanent bounces? Then should you remove them from your list? Or
do you need to resend the email to them?
Origo instantly removes hard bounces, and re-sends your campaigns
automatically to addresses which soft bounce.
Dealing with spam complaints — Sometimes people forget that they signed up for your emails, and hit the spam
button. Origo instantly removes people from your list when they
make a spam complaint, ensuring they do not receive any more email.
Avoid hold ups on your own mail servers — We’ve heard of more than one marketing manager staying up till all hours
trying to send email campaigns out without shutting down the company
email network.
Let our servers handle that load for you.
Improve your deliverability
Your email campaign can only succeed if your recipients are actually
able to read it. Using Origo to send your campaigns can have
a big impact on the number of people receiving the emails.
Whitelisting and feedback loops — We have relationships with major ISPs like AOL, Hotmail, Yahoo! and many more that
mean our mail servers are recognized as legitimate senders of bulk email, so
your campaigns have a much greater chance of being delivered.
Monitoring of blacklists — We continually check blacklisting services to make
sure our servers are not being listed, something which is time consuming and
complex to do for your own servers.
Specialized network of mail servers — our mail servers optimize email delivery for particular
recipient mail systems, throttling the speed of delivery to match acceptable levels
for each system.
Use advanced options and smarter features
- Personalization — Use custom fields to adapt your emails for individual subscribers
- Segmentation — Send focused emails to subsets of your full lists
- Archive your campaigns — Easily display your previous campaigns on your website
Constant improvement
A web based service like Origo’s can be updated with better performance,
new features and smarter tools very quickly, and at no extra cost. You don’t have
to worry about having the wrong version, or getting out of date.
Secure, reliable and supported
Your valuable subscriber information and campaign details are kept safe in our data centers. With biometric security, uninterruptible power supplies and environmental control units, our physical security and reliability is state of the art.
We keep your data backed up and duplicated across our network at all times. Our hardware is completely redundant, meaning that even if one disk or server fails, nothing will be lost and the system will stay up.
